At a popular evangelical tourist site, the image of a ‘wrathful God’ appeals to millions

Susan L Trollinger, University of Dayton and William Trollinger, University of Dayton

The Ark Encounter, an evangelical theme park located near Williamstown, Kentucky, has welcomed between 4 million and 5 million visitors since its opening in July 2016. Hundreds of thousands more are sure to visit this summer.

This theme park boasts a re-creation of the story of Noah’s Ark from the Bible. As described in Genesis 6:14-16, God directed Noah to build this ark to spare eight humans and a male and female pair of every kind of creature from the flood that God was going to unleash on the world as a punishment for sin.

As scholars of fundamentalism and creationism, we have visited the Ark Encounter multiple times. We have also written a book, “Righting America at the Creation Museum,” about the ark’s companion site, the Creation Museum in Petersburg, Kentucky.

What we find particularly striking about Ark Encounter is that it is a tourist site devoted to emphasizing – with great specificity – the wrathful nature of God and the eternal damnation that awaits unrepentant sinners.

What is Ark Encounter’s argument?

According to Answers in Genesis, the fundamentalist organization that launched Ark Encounter, and its CEO, Ken Ham, Ark Encounter is a centerpiece of AiG’s mission to “expose the bankruptcy of evolutionary ideas and bedfellow: a ‘millions of years old’ earth (and even older universe).”

So, according to AiG, when Genesis 1 says God created the Earth in six days, it literally means six 24-hour days. Similarly, when the Bible says Adam and Eve were created on the sixth day and gives details about their descendants and how long they lived, this is interpreted as recounting real history. And all of this means that, according to AiG, the Earth is “about 6,000 years old.”

While scientists have estimated the Earth to be about 4.5 billion years old, AiG counters by claiming that radiometric dating is not reliable. Instead, they assert that the catastrophic biblical flood created all the geological formations that make the Earth look ancient.

Over the past few decades, this argument has become a doctrinal touchstone for many American evangelicals.

An enormous structure

We most recently visited the Ark Encounter on March 15, 2022. Measuring 510 feet (155 metres) long, 85 feet (25 metres) wide, and 51 feet (15 metres) high, the Ark Encounter is, to quote one visitor we overheard, “so huge!”

After purchasing tickets that cost US$54.95 per adult, we and other visitors boarded buses and made the ascent up a long hill. Getting off the bus, we walked to the Ark, keenly aware of how small we were in relation to this ginormous structure.