“With every ‘I told you so’ and demand that they apologize to you, personally, for the sin of being wrong, you are hardening [them] against the possibility of changing their minds. I know you may feel that you cannot be happy until they apologize, admit they were wrong, that they were stupid, that everything they ever believed about the war was in error. They know it too… [But] they don’t want to make you happy. Frankly, you haven’t given them any reason to.” Megan McArdle, The Atlantic, writing in 2008, about why so many people still refused to admit that the 2003 invasion of Iraq had led to disaster, and even persisted in believing in the face of the evidence that Saddam Hussein really had had weapons of mass destruction.
Now think how this applies to Trump supporters, as they get more and more opportunities to see what was really meant by “getting rid of Obamacare” or by “cutting taxes” or by “draining the swamp” or by “Make America Great Again”, or by “crooked” or by having someone of Trump’s moral and intellectual calibre in the White House.
Of course, with a little bit of effort you can do even worse than that. You can insult them. Ignore that many of them had voted for Obama (see map on right). Ignore the long slow steady slide of Democratic support in Middle America. Ignore how six decades of business as usual had done nothing or less than nothing for small town rural America. Ignore the loss of American (and other!) lives in undeclared wars that most Americans hadn’t even heard of. Ignore that the alternative to Trump was someone who saw nothing wrong in taking six-figure speaking fees from Goldman Sachs (“that’s what they offered“). Just remind them how stupid you think they are. Call them bigots too, if you like. Or deplorables. Works every time.
The McArdle quotation is from a long and thoughtful essay entitled Anger Management, on the importance of bridge-building, originally written during Iraq’s descent into chaos, but now more relevant than ever. I came across it through Being Wrong, Kathryn Schultz’s splendid account of how we are all more or less wrong (even you and me, dear reader) most of the time, how essential this is to our growth, and how difficult it is for all of us to admit it. Especially when the Other Lot are self-righteously asking us to do so.
A final quote from McArdle: “I as well as anyone know the delights of unloading one’s accumulated venom on richly deserving targets… But I also understand that unloading, while making me feel better, does not usually advance my cause.”
Venom is not, and should not be, enough to win elections.